Author
Number of items: 96.
2018
  • Investigating external examining for marketing. (2018) Michael Harker, David Brennan, Janet Ward and Juliette Wilson
  • Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) Barbara Czarnecka, David Brennan and Serap Keles
    • 2017
  • Understanding market innovativeness in Asia : a research agenda. (2017) Ibrahim Abosag and David Brennan
  • Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta. (2017) Roudaina Houjeir, Amna Khan and David Brennan
  • Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective. (2017) David Brennan and Jan Moorhouse
  • Sustainability in the Business & Marketing Curriculum: : Exploratory Study. (2017) Ariadni Kapetanaki, David Brennan and Lynne Eagle
  • Business to Business Marketing (4th edition). (2017) David Brennan, Louise Canning and Raymond McDowell
  • The influence of culture on trust in B2B banking relationships. (2017) Roudaina Houjeir and David Brennan
  • Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers. (2017) Gerald Midgley, John Nicholson and David Brennan
  • Referrals for client acquisition in professional services. (2017) Stuart Grierson and David Brennan
    • 2016
  • Epistemological beliefs: Issues for marketing educators. (2016) David Brennan and Lynn Vos
  • TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES. (2016) Roudaina Houjeir and David Brennan
  • Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies. (2016) Simon Manyiwa and David Brennan
    • 2015
  • Marketing : An Introduction. (2015) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan
  • At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future. (2015) Daniel Schepis, Sharon Purchase and Ross Brennan
  • Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015) Ross Brennan and Sue Halliday
    • 2014
  • Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. (2014) John Nicholson, Ross Brennan and Gerald Midgley
  • A Framework for Key Account Management and Revenue Management Integration. (2014) Xuan Lorna Wang and Ross Brennan
  • Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates. (2014) Roudaina Houjeir and Ross Brennan
  • The development of brand attitudes among young consumers. (2014) Ross Brennan and Maria Pagla
  • Improving relevance in B2B research : Analysis and recommendations. (2014) Ross Brennan, Nektarios Tzempelikos and Jonathan Wilson
  • Social marketing and healthy eating : Findings from young people in Greece. (2014) Ariadne Beatrice Kapetanaki, Ross Brennan and Martin Caraher
  • Referrals in Regulated Financial Services : Myths, Misunderstandings & Misapprehensions. (2014) Stuart Grierson and Ross Brennan
  • Business-to-Business Marketing. (2014) Ross Brennan, Louise Canning and Raymond McDowell
  • Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014) Barbara Czarnecka and Ross Brennan
  • Reflecting on Experiential Learning in Marketing Education. (2014) Ross Brennan
  • Business to Business Marketing. (2014) Ross Brennan
    • 2013
  • Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2013) Ross Brennan and Lynn Vos
  • Using Social Media in Business-to-Business Marketing. (2013) Ross Brennan and Robin Croft
  • Common Territory? : Comparing the IMP Approach with Economic Geography. (2013) John Nicholson, Ross Brennan and Dimitrios Tsagdis
  • The Structuration of Relational Space : Implications for Firm and Regional Competitiveness. (2013) John Nicholson, Dimitrios Tsagdis and Ross Brennan
  • The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help? (2013) Ross Brennan
  • The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. (2013) Ross Brennan and Sue Halliday
  • Rethinking Experiential Learning in Marketing Education. (2013) Ross Brennan
    • 2012
  • Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) Simon Manyiwa and Ross Brennan
  • Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature. (2012) Ross Brennan and Jonathan Wilson
  • Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age. (2012) Peter Wise, Robin Croft and Ross Brennan
  • Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2012) Ross Brennan and Lynn Vos
  • Educating Marketing Professionals? (2012) Ross Brennan
  • Marketing : An Introduction. (2012) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan
  • Teaching Marketing at University Level : A Review of Recent Research. (2012) Ross Brennan
  • The Use of Social Media in B2B Marketing and Branding : An Exploratory Study. (2012) Ross Brennan and Robin Croft
    • 2011
  • We Have the Technology : An Exploratory Study of B2B Social Media Branding. (2011) Ross Brennan and Robin Croft
  • Chinese Global Brand Values : Exploratory Content Analysis. (2011) Jonathan Wilson and Ross Brennan
  • Isovalues : A Useful Tool for Marketing Theorists and Practitioners? (2011) Ross Brennan
  • The Strategy and Tactics of Cases in Marketing Education. (2011) Ross Brennan and Michael Harker
  • Using Case Studies in University-Level Marketing Education. (2011) Ross Brennan
    • 2010
  • Doing business in China : Is the importance of guanxi diminishing? (2010) Jonathan Wilson and Ross Brennan
  • Key issues in marketing education : The marketing educators' view. (2010) M. Gibson-Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch and Peter Rudolph
  • Marketing simulation games : Student and lecturer perspectives. (2010) L. Vos and Ross Brennan
  • Medicalization and Marketing. (2010) Ross Brennan, Lynne Eagle and David Rice
  • Complementary and alternative medicine : Shaping a marketing research agenda. (2010) L. Vos and Ross Brennan
  • Of a complex sensitivity in marketing ethics education. (2010) R. Brennan, L. Eagle, N. Ellis and M. Higgins
  • Business to Business Marketing. (2010) Ross Brennan, Louise Canning and Raymond McDowell
    • 2009
  • Using case studies in university-level marketing education. (2009) Ross Brennan
  • Educational Drama : A Tool for Promoting Marketing Learning? (2009) Ross Brennan and Glenn Pearce
  • Examining the academic/commercial divide in marketing research. (2009) Paul R. Baines, Ross Brennan, Mark Gill and Roger Mortimore
  • Marketing : An Introduction. (2009) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan
  • Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) Ross Brennan, Stephan Dahl and Lynne Eagle
  • Relational Factors in UK-Chinese International Joint Ventures. (2009) Jonathan Wilson and Ross Brennan
  • Strategic account management in an emerging economy. (2009) Faten Baddar Al-Husan and Ross Brennan
  • Transferring Western HRM practices to developing countries : The case of a privatized utility in Jordan. (2009) F.Z.B. Al-Husan, Ross Brennan and P. James
    • 2008
  • Regulation of nutrition and health claims in advertising. (2008) Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle and Olga Mourouti
  • Does political marketing need the concept of customer value? (2008) Ross Brennan and S.C. Henneberg
  • Marketing intelligence & planning : Past, present and future. (2008) Michael J. Thomas, Keith Crosier, Ross Brennan and Michael Harker
  • Exploring the Implementation of Ethics in UK Accounting Programs. (2008) Firoozeh Ghaffari, Orthodoxia Kyriacou and Ross Brennan
  • Theory and practice across disciplines : Implications for the field of management. (2008) Ross Brennan
  • Towards a taxonomy of strategic research in the IMP tradition. (2008) Ross Brennan, Espen Gressetvold and Judy Zolkiewski
  • Understanding the importance of Guanxi in UK/Chinese joint venture relationships. (2008) Jonathan Wilson and Ross Brennan
    • 2007
  • Strategic thinking and the IMP approach : A comparative analysis. (2007) Enrico Baraldi, Ross Brennan, Debbie Harrison, Annalisa Tunisini and Judy Zolkiewski
  • Price-Setting in Business-to-Business Markets. (2007) Ross Brennan, Louise Canning and Raymond McDowell
  • Adaptation in inter-firm relationships : Classification, motivation, calculation. (2007) Sven-Oliver Schmidt, Katherine Tyler and Ross Brennan
  • Are students customers? : TQM and marketing perspectives. (2007) Lynne Eagle and Ross Brennan
  • Beyond advertising : in-home promotion of "fast food". (2007) Lynne Eagle and Ross Brennan
  • Contemporary Strategic Marketing. (2007) Ross Brennan, Paul R. Baines, Paul Garneau and Lynn Vos
    • 2006
  • Evolutionary economics and the markets-as-networks approach. (2006) Ross Brennan
  • Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World? (2006) Ross Brennan and Paul R. Baines
  • Mind the gap : The relevance of marketing education to marketing practice. (2006) L. Stringfellow, S. Ennis, M.J. John and Ross Brennan
    • 2005
  • An International Review of the Business-to-Business Marketing Curriculum. (2005) Ross Brennan and Maria Skaates
  • Using Case Studies in Management Education : The Student Perspective. (2005) Ross Brennan and Jaseem Ahmad
    • 2004
  • Should we worry about an "academic-practitioner divide" in marketing? (2004) Ross Brennan
  • In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004) Ross Brennan and Paul Ankers
    • 2003
  • Dyadic Adaptation in Business-to-Business Markets. (2003) Ross Brennan, P. W. Turnbull and D. Wilson
  • E-Marketing Action : An Action Learning Approach to Teaching E-Marketing. (2003) Michael Harker and Ross Brennan
  • Strategic management of marketing and human resources in further education colleges. (2003) Ross Brennan, George Felekis and Delia Goldring
  • Market entry methods for Western firms in China. (2003) Jonathan Wilson and Ross Brennan
  • "Market" classification and political campaigning : some strategic implications. (2003) Paul R. Baines, Ross Brennan and John Egan
    • 2002
  • Sophistry, relevance and technology transfer in management research : an IMP perspective. (2002) Ross Brennan and Peter W. Turnbull
  • Managerial relevance in academic research : an exploratory study. (2002) Paul Ankers and Ross Brennan
    • 2000
  • Management of the market research client/agency relationship. (2000) Ross Brennan
  • The pursuit of relevance in interaction and networks research. (2000) Ross Brennan and P.W. Turnbull
    • 1999
  • Adaptive behavior in buyer-supplier relationships. (1999) Ross Brennan and Peter W. Turnbull
    • 1997
  • Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) Ross Brennan
    • 1996
  • The Process of Adaptation in Inter-Firm Relationships. (1996) David Brennan and Peter Turnbull
    • 1995
  • Cases in Marketing Management. (1995) Ross Brennan
  • Demarketing - managing demand in the UK National Health Service. (1995) A. Mark and Ross Brennan