Author
Number of items: 30.
2016
  • User-generated content about brands : understanding its creators and consumers. (2016) Sue Halliday
    • 2015
  • Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015) Ross Brennan and Sue Halliday
    • 2014
  • Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets. (2014) Matthias Lehner and Sue Halliday
  • Millennial cultural consumers : Co-creating value through brand communities. (2014) Sue Halliday and Alexandra Astafyeva
    • 2013
  • Discourse analysis, trust and marketing. (2013) Sue Halliday and Maurizio Catulli
  • The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. (2013) Ross Brennan and Sue Halliday
    • 2012
  • S-D logic research directions and opportunities : The perspective of systems, complexity and engineering. (2012) Irene Ng, Ralph Badinelli, Francesco Polese, Primiano Di Nauta, Helge Loebler and Sue Halliday
    • 2011
  • Antecedents of continuance intentions towards e-shopping : The case of Saudi Arabia. (2011) T. Al-Maghrabi, C. Dennis and S.V. Halliday
  • Determinants of customer continuance intention of online shopping : The case of Saudi Arabia. (2011) Talal Al-maghrabi, Charles Dennis, Sue Halliday and Abeer BinAli
  • Enhancing performance : Bringing trust commitment and motivation together in organisations. (2011) David Gilbert, Sue Halliday, Colm Heavey and Eamonn Murphy
  • Relationship marketing and networks in entrepreneurship. (2011) Sue Halliday
    • 2010
  • The chain of effects from reputation and brand personality congruence to brand loyalty : The role of brand identification. (2010) S. Kuenzel and S.V. Halliday
  • Relational, interactive service innovation : Building branding competence. (2010) S.V. Halliday and P. Trott
  • Contradictions and power play in service encounters : An activity theory approach. (2010) Mario Eduardo Giraldo Oliveros, Sue Halliday, Maria Mercedes Botero Posada and Reinhard Bachmann
    • 2008
  • The power of myth in impeding service innovation : A perspective gained from analysis of service providers' narratives. (2008) S.V. Halliday
  • Brand identification : A theory-based construct for conceptualizing links between corporate branding, identity and communications. (2008) Sue Halliday and Sven Kuenzel
  • Dramaturgical analysis of the service encounter in higher education. (2008) Sue Halliday, Barry J. Davies, Philippa Ward and Ming Lim
  • Investigating antecedents and consequences of brand identification. (2008) S.K. Kuenzel and Sue Halliday
  • Marketing/accounting synergy : A discussion of its potential and evidence in e-business. (2008) Paul Phillips and Sue Halliday
    • 2005
  • Making connections : The value of linking marketing knowledge and culture. (2005) Sue Halliday
  • Orange, a study of change : Part one case study. (2005) Sue Halliday
  • What business is the mobile phone industry now in? : Part two case study. (2005) Sue Halliday
    • 2004
  • How ‘placed trust’ works in a service encounter. (2004) Sue Halliday
    • 2003
  • Sources signs and signaling for fast trust creation in organizational relationships. (2003) Helen Perks and Sue Halliday
  • Which trust and when? : Conceptualizing trust in business relationships based on context and contingency. (2003) Sue Halliday
    • 2002
  • Barriers to customer-orientation : A case applied and explained. (2002) Sue Halliday
    • 2000
  • Maternity care: ways to add value. (2000) Sue Halliday
  • New customers to be managed : Pregnant women as consumers of healthcare. (2000) Sue Halliday and Sandra Hogarth-Scott
  • Re-negotiating and re-affirming in cross-border marketing relationships : A learning-based conceptual model and research propositions. (2000) Sue Halliday and Richard Cawley
    • 1999
  • ‘I don't know much about art, but I know what I like’ : Resonance, relevance and illumination as assessment criteria for marketing research and scholarship. (1999) Sue Halliday